Field,Prompt,Example / response
Project and owner,"Shoot name, decision-maker, day-to-day contact",
Business goal,"What should this image set help the business do?",
Product facts,"Exact name, variant, size, material, finish, package contents",
Audience question,"What does the customer need to confirm visually?",
Destination,"Product page, feed, social, ad, email, print",
Required shots,"Subject, angle, crop, product variant, purpose",
Visual direction,"Background, lighting, props, palette, reference links",
Accuracy and claims,"What must be true and which product claims are approved?",
People and permissions,"Model/location releases, logo or reference rights",
Deliverables,"File count, formats, dimensions, crops, filenames, delivery path",
Usage rights,"Channels, territory, duration, editing, credit",
Schedule and budget,"Shoot date, reviews, fee, props, travel, revisions",
Approval and final QA,"Approver, product-fact checks, image checks, sign-off",